Elevating User Experiences
Innovative Leader in Design & Technology Crafting Intuitive & Impactful Solutions.
Featured Services
Information Architecture
Sitemaps, user flows, classification structures, and interactive wireframe prototypes that can be tested early.
Visual Design
Style guides, mood boards, and high-fidelity prototypes
Design Systems
Modular components, guidelines, and interactive patterns
Elevating User Experiences
UX Design Leader Specializing in AI & Design Systems
20+ Years Transforming Complex Business Logic into User-Centered Design Solutions.
Recent Projects
NASA JPL
Directed the concept and design of a Hierarchical State Machine Interface for multi-robot systems under a NASA STTR contract.
Cedar Financial
Conceptualized, designed, prototyped, and directed offshore resources to develop CollectCo, an AI-driven debt collection platform.
Kyndi AI
Designed the interface and prototypes for an AI platform focused on explainability, usability, and trustworthiness.
Contact me to inquire about these confidential projects.
UX Philosophy
Designing Tomorrow, Today.
Empathy-First Design
At the core of my approach is deep empathy. Understanding users' environments, needs, and emotions guides every decision, ensuring our solutions are not just usable but meaningful.
Lean UX Principles
Efficiency is key. We build what's needed, test with real users, and iterate with purpose. This lean approach reduces waste, maximizes impact, and aligns with both business and user goals.
Inclusive by Nature
Design inclusivity means crafting experiences that are accessible from the start, not as an afterthought, ensuring technology is a bridge, not a barrier.
Continuous Iteration
The design process is a cycle of learning and adapting. We launch, measure, learn, and refine, ensuring our designs evolve with user needs and technological advancements.
Collaboration Over Silos
Great design doesn't happen in isolation. It's a collaborative effort, integrating insights from various disciplines to create holistic user experiences.
Sustainability in Digital Design
I advocate for creating digital experiences that are not just efficient in use but also in creation, reducing digital waste and considering the long-term impact of our designs.
Technology as a Tool
Advanced tech should enhance the user's journey, not complicate it. My designs leverage technology to simplify lives, not to showcase tech for its own sake.
Simplicity in Complexity
My aim is to make the most complex technologies feel simple, intuitive, and familiar, reducing the learning curve and enhancing user autonomy.
Leadership Strategy
Leading Tomorrow, Today.
Goal-Oriented Leadership
I advocate for clear, measurable goals using SMART criteria and KPIs, ensuring our UX efforts are aligned with overarching business objectives. By setting these standards myself, I lead by example to ensure our team's focus is sharp and directed.
Fostering Collaboration and Efficiency
I champion cross-functional teamwork and have introduced design systems with comprehensive component libraries to streamline our design process. My hands-on approach means I'm directly involved in creating these libraries, ensuring they are both functional and user-centric, thus enhancing efficiency and consistency across projects.
Investment in Growth and Technology
I believe in empowering my team with cutting-edge tools and continuous learning opportunities. I personally engage in training sessions, not only to stay updated but to set a precedent for lifelong learning within the team.
User-Centric Culture
My leadership is rooted in understanding our users deeply through empathy mapping and regular feedback sessions. I participate actively in these sessions, demonstrating how integral user feedback is to our process.
Resource Optimization and Environment Enhancement
I manage resources with a focus on efficiency, often rolling up my sleeves to work alongside my team. By being involved in the day-to-day, I can ensure that our work environment supports productivity, from ergonomic setups to flexible work policies, which I also utilize to show the benefits firsthand.
Process Cycle
Shaping Tomorrow’s Experiences, Today.
1
Plan
Define the project vision and goals, establishing a clear roadmap for success. This stage sets the foundation with objectives, timelines, and strategic alignment to ensure everyone is on the same page.
2
Research
Dive into user insights, competitor analysis, and industry trends. This phase uncovers valuable data to inform design decisions and understand what resonates with the target audience.
3
Strategy
Develop a holistic approach based on research findings. This phase outlines the project’s direction, focusing on user needs and business objectives to drive impactful outcomes.
4
Ideation
Brainstorm and explore creative solutions. Here, we generate multiple concepts and ideas, encouraging innovative thinking that addresses user pain points and goals.
5
Design
Create wireframes and design compositions that translate ideas into visual experiences. Craft user-friendly designs that balance aesthetics with functionality and build the design system library.
6
Prototype
Build interactive models to visualize user interactions. Prototypes allow for testing design assumptions and provide a tangible product for user feedback and refinement.
7
Test
Conduct user testing sessions to gather feedback. Observing real users helps identify potential improvements and validate design decisions, leading to a more refined product.
8
Build
Transform the design into a functional product. This phase involves collaboration between designers and developers to ensure the final product meets specifications.
9
Deliver
Launch the product to users and monitor performance. The delivery stage ensures a seamless rollout, with a focus on quality and usability across all platforms.
10
Measure
Evaluate the success of the design post-launch. Collect and analyze data to understand user engagement and identify areas for continuous improvement.